The Byron Bathhouse – Launching a new business and driving bookings for Australia’s first chlorine-free bathhouse.
The Byron Bathhouse, Australia’s first medical-grade hydrothermal wellness facility, needed a strong digital marketing strategy to fill bookings ahead of their official launch in October 2024. Byron Digital Marketing created an awareness-driven organic and paid media strategy, leading to a successful opening and bookings.
Challenges
Brand Awareness – New to the market, they needed to educate potential customers on their unique offerings and the health benefits of a chlorine free bathhouse.
High Competition – Competing against well-established existing Bathhouses in the area.
Booking Optimisation – Needed a streamlined website to convert interest into paid bookings.
Solutions
High-Impact Ad Campaigns – Created awareness, education, and excitement driven ad creatives.
Targeted Strategy with Organic Socials – Built brand trust through education-based ads.
Optimised Booking Funnel – Simplified the conversion process from ad click to booking confirmation.
Website Design – Designed The Byron Bathhouse website to be optimised for bookings and SEO.
Results
Total Reach: 99,118 people
Total Impressions: 397,567
Total Views: 402,694
Top Landing Page Views Campaign: 2,334 landing page views at $0.80 per view
3.41x return
Website Design & SEO
