Welcome to
The Deep Dive Foundations: Ads Mastermind
Everything you need to confidently launch your first Meta ad campaign—with expert support, personalised feedback, and real strategy that works for your business.
Here’s What You Get Inside (real value)…
🔴 4 Weeks of Live Coaching – $997
Weekly group calls where I walk you through ad strategy, targeting, and campaign setup. Access to live Hot Seat sessions where we review and troubleshoot real ad accounts in real time on our calls.
📩 Real-time campaign reviews & ad creative feedback – $497
Get me and my team looking over your ads and in your inbox, reviewing your ad creative, copy, and setup before you hit publish.
📞 A 15-minute 1:1 call with Sarah - $97
To help you get clear on your goals and where your ads fit into your business before the course begins (prior to course start date).
🧠 No jargon, no fluff, no gatekeeping - just me explaining things in real words you’ll actually understand.
⚡ Proven ad structure used by $2.4K/month retainer clients including.
Learn how to utilise targeting in a way to use your pre-existing audiences and gain confidence with audiences and targeting—so you’re speaking to the right people. The most important step in creating a successful campaign!
🎯 Access to BDM’s AI Copy Assistant + Master Prompt Pack – $199.
Learn to write copy and creative that truly connects with your ideal audience—without guessing what to say. You’ll get Sarah’s proven process for drafting standout copy using AI the smart way, including:
🎁 Bonus Strategy Call for the first 5 participants - $299
The first 5 sign-ups receive a 45-minute strategy session with Sarah—more time to dive into your business, get clarity, and map out your approach before we begin.
📊 Data Breakdown:
No more guessing. Learn exactly what data is important for your campaign objectives and how to interpret it.
Total Value: $2,089+ | Your Price: $999
Most of my done-for-you clients pay $2,400/month for me to run their ads. This program teaches you how to do it yourself—with the same strategies—so you can stop wasting money and finally understand what works.
Here’s what changes in just 4 weeks…
Before The Deep Dive:
You’ve boosted posts and crossed your fingers
You’ve spent money in Ads Manager with no clear idea why it didn’t work
You feel overwhelmed by jargon and unsure how to even begin
Your messaging feels generic, and you’re not sure it’s landing
You keep putting ads in the “too hard” basket
You’ve tried to learn—but the cheap courses left you more confused
Maybe you even hired someone who promised to deliver but you have no idea what they actually did.
After 4 Weeks Inside The Deep Dive:
You’ve launched your first real campaign—with a strategy that makes sense
You know exactly who you’re targeting, what you’re saying, and why it matters
You feel confident interpreting the numbers in Ads Manager
Your copy and creative connect with your audience (because we reviewed it together)
You’re no longer second-guessing everything—you’re in control
This isn’t another DIY course full of generic advice. This is your business, your audience, your strategy—with expert support behind it.
This is for women growing wellness, fitness, or lifestyle businesses, who are ready to step up, get clear on their strategy, and stop wasting time guessing. You don’t need to be a tech wizard. You need a plan that works and someone who speaks your language.
This is for you if…
You’ve tried ads before—but didn’t really know what you were doing.
You boosted a few posts, maybe even bought a course, but nothing clicked.
You’re tired of Googling for answers and getting conflicting advice that leaves you even more confused.
You’re a service-based or e-commerce business owner who gives a damn about what you offer—and you’re ready to be seen.
You’ve either worked with an agency that overpromised and underdelivered, or you’ve avoided them altogether because no one could explain things in a way that made sense.
You’re not looking for another cookie-cutter template.
You want a strategy that actually fits your business, and someone in your corner to walk you through it.
You’re ready to spend $500–$750+ on ad spend (because you know real results require a real investment),
but you also want to understand why your ads work, not just “set and forget.”
And above all—you’re willing to do the work, show up, and learn the skills that will help grow your business.
“You’re not just launching one campaign—you’re learning how to confidently run ads again and again. This is the foundation for everything you do from here.”
Meet the Team
Hey, I’m Sarah—the co-founder and strategist behind Byron Digital Marketing.
I run Facebook ad campaigns and social media management for some of Australia’s leading brands in health, wellness, fitness and lifestyle. My clients aren’t just selling a product or service; they’re creating real impact—helping people move, heal, nourish, and live more intentionally.
The Deep Dive Mastermind was born out of frustration with the ad world:
Too much jargon. Not enough transparency. And no one willing to teach you how it actually works.
We’re not an agency trying to trap you in retainers.
We’re a small, nimble team that’s worked inside the wellness space—on the reformer, as practitioners, full-service marketers, managers, behind the counter, and in the trenches of small business.
Now, we’re using what we know to help others grow.
We teach business owners how to run Facebook and Instagram ads that align with their values, speak to their audience, and support real, sustainable growth.
No more crossing your fingers with boosted posts.
No more wasting time on courses that don’t get results.
Just clear, honest support from someone who gets your business.
Whether you work with us 1:1 or inside The Deep Dive Mastermind, we’ll walk you through every step—so you can stop second-guessing and start running ads that actually convert.
The Details
Dates: April 29 - May 20, 2025
Call Times: Tuesdays 11am -12:15pm
Beta Round Price: $999 (Full Price: $1,200)
Before You Enrol – Important Beta Round Details
This is a LIVE beta round, which means:
More Direct Access – You’ll get hands-on coaching and a chance to ask questions in real-time as well as feedback on your ads.
Exclusive Beta Pricing – The final version of this course will be $1,200, but you get in for $999 and it is limited to a small cohort. It will never be this price again.
Course Structure is Flexible – We’re refining this program as we go, meaning some topics may be adjusted based on participant needs.
All calls will be recorded for your access and may be used in future course material.
Your Feedback Shapes the Course – We’ll be asking for feedback via a survey to improve the experience for the next round.
The Value of Real Support
Most online courses leave you with a login and a bunch of pre-recorded modules. You’re left to figure it out alone—and hope it works for your business.
Not here.
This isn’t just a course. It’s a high-touch, live coaching program where you get direct access to me and my team throughout.
You’ll get:
Personal feedback on your copy, creative and ad setup
Answers to your questions within 48hrs—not weeks later
Strategy specific to your business model and target audience
A community of like-minded businesses owners to learn from
That kind of support? Agencies charge thousands for it.
In fact, this is the exact process I use with my done-for-you clients—but broken down in a way that empowers you to take control.
One tweak to your audience or copy can completely change your results. That’s the power of getting expert eyes on your campaigns before you hit publish.
Frequently Asked Questions
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Yes! This course was designed with you in mind. We’ll walk through everything step-by-step, using real language (not ad jargon) so you actually understand what you're doing. You'll learn to set up and run your first campaign with confidence, even if you're starting from scratch.
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Nope. You don’t need to love spreadsheets to make this work. I’ll show you exactly which numbers matter (and which ones to ignore), and how to look at your results in a way that makes sense. You'll never be handed a confusing report again—we'll walk through everything live, together.
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It depends on your budget. We have helped many businesses scale with ads during soft launch, however you need to have some organic social media presence, a website, and all your email automations sorted in order to get the most out of this course. If you’re clear on your offer and who you want to serve, have your website set up for traffic, now’s a great time to learn how to get in front of the right people, but you will need to have the extra budget to do so. This course gives you the strategy and setup you need to launch strong instead of figuring it out the hard way later.
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Yes, absolutely. You’ll be able to submit questions via email between calls, and I’ll answer them during the live sessions or via email if it’s a quick fix. Email support is available Monday, Wednesday & Friday, 10am–3pm AEST—I’ll always do my best to get back to you within 24 hours during those times.
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Absolutely. Whether you’re a Pilates studio, practitioner, coach, entrepreneur, or educator—this is for you. We work with many service based businesses across the board, and we’ll make sure your ads are tailored to the way your business actually operates.
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Most people either boost posts and hope for the best, or they follow advice that wasn’t made for their type of business. In this course, we’ll build a proper strategy around your offer, audience and goals—so your ads actually do what they’re meant to: bring in clients. We hope by not gate-keeping you can learn what went wrong, how to fix it, and how to avoid wasting money again.
*Please remember: there are no guaranteed results when it comes to advertising. But having the right knowledge and support massively increases your chances of getting it right. -
Running ads for e-commerce is actually easier in my opinion than for service-based businesses and something we LOVE being a-part of! We have worked with quite a few e-commerce businesses and the core foundations are all the same but the conversion goal is often different in the beginning which we will run through in this course. While this round is more focused on service-based businesses, you’ll still walk away with a campaign strategy, creative approach, and targeting knowledge that applies to product-based offers too. If you're not sure, reach out and we’ll chat.
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Nope. If you can open Google Meet and follow instructions, you’ll be fine. Everything is broken down clearly—and if you want the backend stuff (like Pixel and API setup) handled for you, you can add that as an optional extra.
We do also offer instructions on how make sure your account is set up properly before we dive into the course. -
All calls are recorded and shared with you each week. You’ll still be able to watch the replay and implement everything. Plus, you can submit questions via email via our support team. However, guys this is only 4 weeks! clear your schedule and make the most of it and BE ON THE CALLS! Be committed and set yourself up to succeed.
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Hot Seats are short, focused coaching moments inside our live calls where we review one person’s ad account or campaign strategy in real time. You’ll learn just as much from watching others get feedback as you will from your own session.
Don’t worry there is no pressure to do this.
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As part of the course, you’ll receive a 15-minute call with Sarah at a scheduled time before the course begins. This gives Sarah a chance to get to know your business, understand where you're at, and answer any initial questions. While this isn’t an ongoing 1:1 coaching program, you’ll have opportunities to ask questions during live sessions and through email in the lead-up to the course.
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Great question—and the answer is: it depends on your business goals. But to give you a ballpark, most of our clients start with $500-$1000 for their first campaign. We’ll talk through realistic budgets inside the course, and I’ll help you decide what’s right for your business and goals. You don’t need a massive spend to start seeing traction but at the same time $10 per day is not going to be enough.
*please note ad spend is not included in the course and is at the client’s cost and responsibility of the client -
Yes—but they don’t need to be professional. You’ll need a small library of content to start with: photos, videos, or anything you’d typically use in a reel or on your socials. We’ll guide you on how to use what you’ve got and make it work for your ads.
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By the end of The Deep Dive Foundations course, you’ll walk away with:
A live, running Facebook/Instagram campaign tailored to your business
A clear understanding of how to set up, manage and measure your ads
A proven strategy you can repeat for future offers
Confidence in your numbers—no more staring blankly at Ads Manager
A messaging and creative toolkit that actually connects with your people
A stronger sense of what works (and why), so you can grow with clarity
This is the stuff most business owners spend months (and thousands of dollars) trying to figure out on their own. You’ll get it in four weeks—with support every step of the way.
