Scaling Easterly’s Pull-About to Record-Breaking Months

When Easterly came to us, they were in a soft launch phase, struggling to convert interest into sales. They needed a structured, data-driven approach to drive brand awareness, engagement, and conversions.

“Since running ads with Byron Digital Marketing, our sales have increased by 167%, and we had a record-breaking week during our soft launch.” 

– Easterly

What we did

Through a targeted ad strategy, we helped Easterly achieve:

✅ 167% increase in sales within 3 months
✅ 4.72 ROAS
✅ Record-breaking revenue weeks
✅ 502 leads at an average of $3.59 per lead

Challenges

Limited Website Traffic – Needed a structured approach to expand market reach and product awareness.
Product-Market Fit – The challenge was getting the Pull-About in front of the right audience.

Solutions

Full Ad Account Structure and Testing Framework – We built campaigns from the ground up, refining audience targeting and budget allocation based on there 3 different ideal customers.

Engaging Creative & Copywriting – High-quality video and image ads that spoke directly to ideal customers, highlighting the product’s versatility and value.

Optimised Retargeting Strategies – We recaptured high-intent users who had abandoned carts, ensuring strong follow-up touchpoints as well as implementing an email marketing campaign.

Data-Driven Scaling – We increased the ad budget strategically based on performance metrics, maximising returns without wasted spend.

Results

167% increase in sales within 3 months
Record-breaking revenue weeks during the soft launch
4.72x ROAS on conversion campaigns – $6,032 in sales from just $1,445 ad spend
502 leads generated at an average of $3.59 per lead